The studio is more than just a workspace; it’s a controlled environment where light, precision, and intention converge to shape compelling visual narratives. Commercial product photography is where creativity meets consistency and where artistic flair must align with a brand’s identity. One of the best advantages of my practice being solely within the confines of a studio is the level of control I am able to hold. Whether it’s lighting, composition, background, or product styling, I, as the photographer, can meticulously craft every element. Unlike shooting on location, the studio eliminates any level of unpredictability, allowing me to work meticulously and methodically. In a practice where brand identity and image consistency are paramount, such a level of control is non-negotiable. The three key aspects that I consider when preparing a shoot include: Lighting,  styling and post production. 

Step 1 - Lighting

Lighting is one of the most important factors in all genres of photography, but is the foundation in all studio work. Understanding how light reacts to different surfaces is valuable and will help produce high-end images. Lighting can not only set the tone of the image but can also define textures, create mood, and emphasise detail. Whether that’s the sheen of glass, the grain of a t-shirt, or the crisp edges of packaging. I start every shoot by evaluating the material of the product. Does it reflect, absorb, or scatter light, allowing me to understand and guide me in my choice of modifiers - softboxes for broad, even light, or snoots and grids for controlled highlights. It’s also helpful to consider the use of a continuous light or LED light pack, which can be used to see how light falls  and behaves with the surface of the chosen product, in real time, before setting up the lighting setup. Another way in which lighting can impact a product is the placement of highlights and shadows. This consideration should be intentional, as the positioning of light can impact the identity of the product. Well-placed highlights can make the product feel luxurious, clean and dynamic instead of flat. If there aren’t enough lights to successful light the chosen product, the use of a white card, also called ‘a flag’ can be used to add light and control the shape of the chosen product.

Step 2 - Styling 

The product itself is the most important factor in a shoot, before even an image is taken, styling is what brings the shot together. Firstly, if the product is defective or damaged the lighting and identity will not be truely reflected . So, the product should be cleaned, inspected for dust, scratches, fingerprints or dents and treated with care. Ensuring that the product is of a commercial standard is paramount in ensuring a successful shoot.  Also, considering how the product is presented in a stylistic way in relation to the brand. Understanding a brand’s statement and creative vision will allow you to successfully shoot the chosen product onbrand.  The background, props, and colour palette should all speak to that visual identity. Often good styling means the viewer immediately understands the product’s purpose and value.

Step 3 - Post Production 

The post-production of a shoot is the place where the photographer is given the time and the ability to clean up any imperfections and refine the final image.  It isn’t just about fixing errors; it’s about enhancing the image to meet commercial standards. Mistakes are common while shooting, especially when starting a career in this industry, but should be used to as a tool to learn from. Common post production tasks, include dust removal, colour correction, contrast balancing, and sharpening. This can be advanced to include focus stacking an image to ensure sharpness. 

Commercial studio practice isn’t just about taking great photos. It is a craft that balances vision and discipline.  This includes pre-production planning, test shooting, tethered capture, and post-production.  The studio is a performance space where precision, patience, and professionalism shine. It’s where lighting becomes language, and every detail contributes to a brand’s message.